Efficacy of Visual Information
Visual learning style is very effective, as people remember 80% of what they see and only 10% of what they hear. It has been shown that when visual aids are included in the classroom, results in learning improvement of 400%. Furthermore, visual leaning is the most common style, which makes up 65% of the population. It is also important to consider that the brain is capable of processing 60,000 times quicker visual information, compared to written form. Visual learning is very engaging because it involves a large variety of elements, such as animations, images, colours, graphs, maps, plans and diagrams. The use of infographics increased 250 times since 2007, a myriad are created every day, and a large number of institutions and companies make use of this powerful tool. Besides, infographics are used regularly by the media, as they are easily and readily understood by the general population. Indeed, the number of online view increase massively when videos, infographics, images and other visual information is added, whether a press release, or the contents of a website. The efficacy of visual teaching and learning is determined by its power of “story telling”. It takes a bit of artistry to tell a story through infographics, but it is much more interesting and inspiring, and makes it a lot easier to follow and learn. Concepts and information conveyed in a visual story form imprint into the brain more naturally, compared to concepts explained with analysis and logic, regardless of age, gender and culture of the learner.
